Unleashing Generative AI for Ag Innovation
Spring 2024
The agricultural sector is on the cusp of a technological revolution driven by generative AI. This cutting-edge technology will soon transform virtually every aspect of agricultural operations. Realizing this potential requires a well-crafted strategy, aligning your organization’s unique goals, challenges, and data assets. The Context Network’s new guide, “Unleashing Generative AI for Ag Innovation,” provides … Continue reading Unleashing Generative AI for Ag Innovation
Read MorePRESS RELEASE: Preston Fay Brings Data Analytics Leadership to The Context Network
Spring 2024
WEST DES MOINES, IOWA (March 21, 2024): Agribusiness consulting firm The Context Network (Context) is growing its data analytics practice, with Preston Fay joining the leadership team as a principal consultant. As the former global head of data science for TELUS Agriculture & Consumer Goods and as the founder of two data-driven entities dedicated to … Continue reading PRESS RELEASE: Preston Fay Brings Data Analytics Leadership to The Context Network
Read MoreBeyond Carbon: Taking a Systems Approach to Sustainability
Spring 2023
CONVERSATIONS IN CONTEXT As agriculture and food industries strive to address climate change by reducing greenhouse gas emissions, organizations across food, fuel, and fiber supply chains are increasingly focused on carbon reductions as a key metric of success. Net-zero commitments supported by carbon-smart agriculture initiatives are gaining momentum in hopes of unlocking new value for … Continue reading Beyond Carbon: Taking a Systems Approach to Sustainability
Read MoreSpeeding the adoption curve through risk sharing
Spring 2023
As complexity increases, driving outcomes—not products—may improve adoption. This is the second article in a series exploring business model innovation through risk mitigation across the agriculture value chain. In the December 2022 article, Christian Guffy, a partner with The Context Network, discussed the historic compartmentalization of risk and the potential for risk sharing in commoditized … Continue reading Speeding the adoption curve through risk sharing
Read MorePRESS RELEASE: The Context Network Announces Four New Partners
Spring 2023
WEST DES MOINES, IOWA (March 6, 2023): The Context Network (Context), an agribusiness consulting firm, is pleased to announce the expansion of its leadership team with the promotion of Amanda Bushell, Kellie Gypin, Jason Nickerson, and Kris Pauna to partner. “As we continue to grow our next generation of leaders, we’re excited to welcome these … Continue reading PRESS RELEASE: The Context Network Announces Four New Partners
Read MoreBusiness model innovation: Shared risk can lead to reward
Winter 2022
Market dynamics are driving players across the agriculture value chain to explore new pathways for innovation. With an increasingly challenging environment for novel product development, companies are considering other innovative ways to differentiate their offering and garner loyalty, including new business models. In this environment, a business model built around risk-sharing warrants a closer look. … Continue reading Business model innovation: Shared risk can lead to reward
Read MoreThe Context Network’s ESG Expert Jason Nickerson Promoted to Principal
Summer 2022
The Context Network’s ESG Expert Jason Nickerson Promoted to Principal WEST DES MOINES, IOWA (July 7, 2022): The Context Network (Context), an agribusiness consulting firm, broadened its leadership team with the promotion of Jason Nickerson to principal. Nickerson most recently served as program director at Context with a focus on global strategy and sustainability. … Continue reading The Context Network’s ESG Expert Jason Nickerson Promoted to Principal
Read MoreThe Context Network Gets Precise about Environmental Benefits of Precision Agriculture
Spring 2022
The Context Network Partner Doug Griffin, who was recently named to the Association of Equipment Manufacturers (AEM) Ag Sector Board, led a Context team that helped AEM and other industry associations quantify the environmental benefits of precision agriculture. Griffin shares what they learned here: The name says it all. Precision agriculture is about applying the … Continue reading The Context Network Gets Precise about Environmental Benefits of Precision Agriculture
Read MorePress Release: The Context Network Expands Leadership Team
Spring 2022
WEST DES MOINES, IOWA (April 29, 2022): The Context Network (Context), an agribusiness consulting firm, has expanded its leadership team, naming Kellie Gypin and Kris Pauna as new Principals. Context Chairman of the Board James Mann said, “Both Kellie and Kris are already driving change within Context. They bring incredible insights that have not only … Continue reading Press Release: The Context Network Expands Leadership Team
Read MoreThe next 10 years in food and agriculture: Multiple technology breakthroughs herald an exciting future.
Spring 2022
Mike J. Borel, Partner at The Context Network, spoke at the February 2022 Alliance of Chief Executives Roundtable, an online event that brought industry leaders together to share their insights on the future of food and agriculture. Borel summarized his point of view here: Technology breakthroughs have a long history of changing and improving agriculture. … Continue reading The next 10 years in food and agriculture: Multiple technology breakthroughs herald an exciting future.
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