Achieving Scale and Sustainability of Market-based Development: Two Perspectives

Spring 2015

In July of 2014 the government of the Democratic Republic of Congo (DRC) announced a plan to create 20 agro-industrial parks. These parks will represent a key pillar of their $6 billion Agricultural Investment National Plan running through 2020. Included in these agro-industrial parks will be the formation of commercial anchor farms, training and financial … Continue reading Achieving Scale and Sustainability of Market-based Development: Two Perspectives

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Defining Price: A Critical Component in the Market Mix

Spring 2014

Market researchers have several different techniques for helping manufacturers set prices. Some lead to valuable insights, while others provide only confusion. Carefully designed and professionally implemented quantitative research and data analysis together provide details that have a significant impact on outcomes. Pricing is one of the most critical elements of a product in the marketing … Continue reading Defining Price: A Critical Component in the Market Mix

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The Power of Benchmarking

Winter 2013

Each year since 2007, Context has conducted benchmarking studies for the crop protection manufacturers in North America. Individual, customer reports are made available to subscribers, providing them with both a “big picture” and a “close up” view of their industry, and more importantly, a keen perspective as to where and how they measure up. This … Continue reading The Power of Benchmarking

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Leading Strategic Change – A Key to Change: Deep Organizational Engagement & Involvement

Winter 2013

We have the most educated workforce in human history. Younger generations of workers desire an opportunity to use their intellect to create and innovate. Many from the younger generations have grown up in more inclusive and team oriented environments, hence top down decision making and “marching orders” are less warmly received today than in the … Continue reading Leading Strategic Change – A Key to Change: Deep Organizational Engagement & Involvement

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Don’t Shortchange Tomorrow

Fall 2013

It’s commonplace and understandable. You are running your business. Making decisions important to keeping product flowing and customers happy today. You wish you had more headcount to operate the business that you’ve worked hard to build over the years but for various reasons, you are thin on headcount and you, as the business lead, find … Continue reading Don’t Shortchange Tomorrow

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Make Internal Meetings More Productive and Shorter

Fall 2013

“Ask your team to identify their biggest productivity challenges and they will undoubtedly point to their internal meeting schedule as a “biggy.” Here’s one novel idea along with a few simple practices that can make internal meetings much more productive AND shorter.” – The Context Network Principal, Mike J. Borel Eliminate the presentation. Ask that … Continue reading Make Internal Meetings More Productive and Shorter

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Lessons from Africa: The Importance of Production Research

Fall 2013

During a recent consulting trip, I was working in Northern Nigeria with a company called MANOMA SEEDS Ltd located in Funtua operating in Katsina State. This is a start-up company producing mainly open pollinated variety (OPV) maize seed. The company wanted to switch to hybrid maize seed as customer demand for hybrids has increased. In … Continue reading Lessons from Africa: The Importance of Production Research

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A Sweet Assignment: Ag Challenges in Russia and Ukraine

Winter 2012

Context provides companies with the comprehensive research necessary to confidently advance efforts in situations that involve both new business endeavors and new geographies – wherever they are found in the world. As an example, Context recently was asked to explore and provide understanding of the sales potential and the best routes to market for a … Continue reading A Sweet Assignment: Ag Challenges in Russia and Ukraine

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Portfolio Distractions – Figuring Out What to Stop Selling Can be Hugely Important

Winter 2012

“General Managers and Portfolio Managers, this article is for YOU.” – Mike Borel, Context Partner Context conducted a project for a regional business of a global company that identified products and SKUs that were taking more time than they were being charged, and therefore, reducing effort on other products. What did they do? Removed 25% … Continue reading Portfolio Distractions – Figuring Out What to Stop Selling Can be Hugely Important

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Fast Forward Faster

Winter 2011

“This apparent disconnect between projected population increases, and the resulting increased demand for agricultural products and diminishing investment in agriculture provide members of the broader agriculture, food and energy communities with the opportunity to build on past successes and create entirely new paths forward.” -Thomas B. Klevorn, PhD, The Context Network Senior Associate The accompanying … Continue reading Fast Forward Faster

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