“Change is the only constant,” said the Greek philosopher Heraclitus. While markets and preference change over time, technology continues to swiftly change. The first big change was fertilizer. From there it was synthetic pesticides followed by ‘simple’ genetic engineering, genomics, etc. Similarly, information technology is dramatically altering growers’ lives every day and new business model innovations are increasing value capture. Our Context business model allows us to be at the leading edge of new technology in whatever forms necessary through an increasingly wide network of experts. Whether you are evaluating technical feasibility of achieving a research target, developing smoother operating stage gate processes or determining the appropriate R&D portfolio, Context can develop a team to assist.