Partners for Advancing Agriculture ®

Will Rogers

Fall 2016

Will joins the Context Network with experience in strategy consulting, market research, and competitive intelligence across a variety of sectors including consumer goods, technology, industrial and investment advisory.  His geographic experience includes living and working in both developed and emerging markets, specifically Western Europe, China, Southeast Asia, and Sub-Saharan Africa. Will’s key areas of focus include:

  • International project management both in-country and via virtual team leadership
  • Global expansion strategy, with particular expertise in positioning market-leading companies and products in new operational geographies
  • Corporate strategy development and business planning at company, business division and product levels
  • White space and segment adjacency analysis
  • Distribution and path to market design innovation