Bob is a sustainability advisor for The Context Group. Previously he had joined McDonald’s system in 1983, with management positions in logistics, packaging and purchasing in the 80s. In the 90s, he had responsibilities for the environment, energy management, animal welfare, and Ronald McDonald Children’s Charities’ grants. He was appointed McDonald’s first VP to lead sustainability in 2006.
Bob led the development of McDonald’s 2020 Sustainability Vision and Framework, including McDonald’s commitment to the environment, supply chain sustainability, and balanced menu choices. He retired from McDonald’s, March, 2015 and joined the GreenBiz Group, writing a regular column, The Inside View; and helping with the Green Biz Executive Network. He is President of Mainstream Sustainability, advising companies on sustainability strategies, and a nationally recognized speaker.
He published a book entitled “The Battle to Do Good; Inside McDonald’s Sustainability Journey,” in January 2019. Based on 25 years leading McDonald’s sustainability efforts, Bob shares stories of trying to address some of the most significant societal issues of our times, including obesity, waste and packaging, the Amazon rain forest, animal well-being, and much more.
Bob has a Masters Degree in Business from Northwestern University, Evanston, Illinois, USA, a BA from Lewis University, Romeoville, IL. He has served as board member of Net Impact, Keep America Beautiful, and the National Recycling Coalition.
Bob is married to Diane, resides in Amelia Island, Fl. He two daughters and six grandchildren, and loves tennis, beach walking, and reading.