Partners for Advancing Agriculture ®

Kathleen Erickson

Fall 2016

Kathleen works on a wide range of client assignments as well as oversees The Context Network’s marketing communications efforts. With 25 years experience in agricultural business marketing and communications, she has expertise in the following areas:

  • Market research – specifically in strategic interpretation of relevant communication issues;
  • Pragmatic understanding and articulation of agricultural production systems;  
  • Public relations and media management;
  • Strategic marketing communications;
  • Scientific information interpretation for specific audiences; and 
  • Message formulation, positioning and placement.