Partners for Advancing Agriculture ®

Kayla Hedrick

Winter 2020

Kayla Hedrick is a proven strategic marketing professional with more than 15-years of experience dedicated to the agriculture industry. Her background spans the supply chain from seed research through end-use product, including special focuses in row crow production, ag lending, renewable fuels, precision agriculture, grower organizations and soy processing/end uses. She’s led planning and execution for established brands and startups, introducing new thinking to existing thought processes. She lives in rural Illinois with her husband. She brings the following skills to the team:

  • B2B customer insights and message development
  • Cross-industry collaboration and joint initiatives
  • Integrated, multi-channel marketing campaigns from market research to go-to-market strategies.
  • Digital, print, broadcast content strategy and development
  • Event planning and facilitation
  • Lead generation through public relations, internal communications and advertising channels
  • Training development and execution

Education & Certification

  • B.S. Agriculture Communications and Education, University of Illinois