Mike has successfully led the marketing function for leading ag/food value-chain companies during his 35 year career. His expertise covers a broad range of industry segments – from leadership in consumer foods and lawn & garden to crop inputs and business services; from old-line companies in mature categories to biotechnology startups. Specific areas of expertise and accomplishment include:

• Strategy development and implementation for the global enterprise, a geographic region, or a business unit
• Strategy renewal using long-term scenario planning and evaluation of alternative futures 
• Deep experience with seed, seed-borne traits, crop protection, biopesticides, lawn & garden, functional foods, consumer packaged goods and services 
• Commercializing innovation (new technologies, products, services or business models) from concept through successful introduction 
• Marketing planning – both strategic and tactical – including market assessment, situation analysis, competitive intelligence, marketing and sales initiatives, and support for field sales