Mike has successfully led the marketing function for leading ag/food value-chain companies during his 35 year career. His expertise covers a broad range of industry segments – from leadership in consumer foods and lawn & garden to crop inputs and business services; from old-line companies in mature categories to biotechnology startups. Specific areas of expertise and accomplishment include:
- Strategy development and implementation for the global enterprise, a geographic region, or a business unit
- Strategy renewal using long-term scenario planning and evaluation of alternative futures
- Deep experience with seed, seed-borne traits, crop protection, biopesticides, lawn & garden, functional foods, consumer packaged goods and services
- Commercializing innovation (new technologies, products, services or business models) from concept through successful introduction
- Marketing planning – both strategic and tactical – including market assessment, situation analysis, competitive intelligence, marketing and sales initiatives, and support for field sales