Beth joins Context as a Business Analyst with over two years of marketing experience in ag tech. Prior to joining Context, Beth worked as a Product Marketing Associate at TELUS Agriculture & Consumer Goods, where she gained experience in different marketing roles and areas of the business after joining through the acquisition of Agrian. Growing up and residing in the Central Valley of California, Beth has built a strong foundation in agriculture and gained valuable knowledge in specialty crop production. Her background includes go-to-market strategy, marketing campaign planning and development, competitive analysis, pricing, and product launch planning.