Tray founded The Context Network^® in 1992. He has spent his career helping life science companies project and capitalize on the changes created by both technical and economic developments to improve their profitability and establish competitive advantage. A Brigham Young University – Idaho and University of Idaho graduate with a Master of Science in Economics from Purdue, Tray is an expert in the development of growth strategies, opportunity analysis and in creating alliances between industries to maximize value creation and capture.