Preston Fay

Preston brings over 30 years of data and data science experience to Context. His career has focused on extracting and utilizing insights from data to improve profitability and problem solving. He possesses a deep understanding of data and analytics for commercial strategies. Preston was most recently Head of Data Science for TELUS Agriculture & Consumer Goods.  Preston is based in the US.

Allegra Palmer

Allegra has over a decade of  experience in the food and agriculture industry. She led strategy and business analytics at Walmart grocery and Product strategy and business management at Impossible Foods a billion-dollar alternative protein start up.  She has a strong background in pricing and business management, project management, and strategy in agricultural markets, commodities, food service and food retail, food technology and supply chain sustainability.

Rafael de la Borda

Rafael joins Context bringing with him experiences in management consulting!  He attended IE University in Madrid where he obtained a Masters in Management. Prior to this, he gained a Bachelor’s degree in Industrial & Systems Engineering from Texas A&M University.  Rafael hopes to use the knowledge and skills gained from these past experiences to make a meaningful impact in the agriculture industry.

Ashley Taylor

Ashley joins Context as an accomplished marketer with a strong dedication to the agriculture industry. Prior to joining Context, Ashley was with Technekes/TKXS/TELUS Agriculture for 15 years, serving most recently as the Product Marketing Director for the Agribusiness vertical within TELUS Agriculture. Ashley holds a B.S. in Food and Agribusiness Management from the University of Delaware, where she was an active member of the NAMA (National AgriMarketing Association) marketing team. Ashley, her husband Paul, and their two boys: Ethan (6) and Owen (2) reside in Mooresville, NC, and enjoy spending time on Lake Norman.

Shelbi Knisley

Shelbi joins Context as a Senior Business Analyst with a strong background in analysis, project management, and strategy in agricultural markets, commodities, international trade, policy, biotechnology, market intelligence, and sustainability. Prior to joining Context, Shelbi’s previous roles have included U.S. Wheat Associates, USDA Foreign Agricultural Service (FAS), and USDA Economic Research Service (ERS). Shelbi has an M.S. in Agricultural and Applied Economics; B.S. in Agricultural and Applied Economics; and B.B.A. in General Business all from Texas Tech University. She currently resides in Virginia.

Bo Bader

Bo has a diverse set of talents within agriculture, business, and technology. He works with agricultural leaders to understand their most pressing issues and provides strategic insights to help pave a more resilient agriculture industry. He supports The Context Network by synthesizing both quantitative and qualitative data to draw insights towards a desired outcome. Bo excels in developing frameworks to enable the deep and broad expertise found at The Context Network. He provides business/market analysis and supports clients to meet their goals.

Aaron Horst

Aaron grew up on a dairy farm in Pennsylvania and comes from an accomplished career in dairy cattle genetics at ABS Global. There, he created an industry-leading genetic portfolio by using his knowledge of genomics and IVF technology and negotiating innovative partnerships with farms. Aaron brings experience in product development, procurement, marketing, and sales. Through his professional work and volunteering, Aaron has experience with international business and development projects. Aaron holds degrees in science and business administration and balances his attention to detail with integrative thinking across disciplines to deliver impactful results to clients with a relatable approach.

Tyler DuBry

Tyler joins Context as Business Analyst.  He is an accomplished credit analyst driven by a profound passion for agriculture. With a robust foundation in credit analysis, financial evaluation, and agricultural economics, he brings a distinctive perspective to the world of agribusiness. Prior to joining Context, Tyler held roles as a Credit Analyst at Conterra Ag Capital and as an Educational Leadership Consultant at Alpha Gamma Rho Fraternity. Tyler holds a Bachelor of Science in Agricultural Economics & Business from New Mexico State University and actively engages with agricultural organizations, making a significant impact. Tyler and his wife, Carleigh, reside in Grimes, Iowa and enjoy spending time outdoors and traveling.

Beth Kuhn

Beth joins Context as a Business Analyst with over two years of marketing experience in ag tech. Prior to joining Context, Beth worked as a Product Marketing Associate at TELUS Agriculture & Consumer Goods, where she gained experience in different marketing roles and areas of the business after joining through the acquisition of Agrian. Growing up and residing in the Central Valley of California, Beth has built a strong foundation in agriculture and gained valuable knowledge in specialty crop production. Her background includes go-to-market strategy, marketing campaign planning and development, competitive analysis, pricing, and product launch planning.

Lizzy Klinker

Lizzy Klinker joins Context with a background as legislative assistant and policy assistant for the Utah State Senate and Office of the Governor of Montana, respectively.  Her responsibilities included advising on policy issues regarding the Department of Agriculture as well as advising on bills pertaining to Agriculture and Natural Resources.  Lizzy hold a BA in Agricultural Economics from the University of Idaho and currently resides in Utah.