Will Rogers

Will joins the Context Network with experience in strategy consulting, market research, and competitive intelligence across a variety of sectors including consumer goods, technology, industrial and investment advisory.  His geographic experience includes living and working in both developed and emerging markets, specifically Western Europe, China, Southeast Asia, and Sub-Saharan Africa. Will’s key areas of focus include:

  • International project management both in-country and via virtual team leadership
  • Global expansion strategy, with particular expertise in positioning market-leading companies and products in new operational geographies
  • Corporate strategy development and business planning at company, business division and product levels
  • White space and segment adjacency analysis
  • Distribution and path to market design innovation

Kathleen Erickson

Kathleen works on a wide range of client assignments as well as oversees The Context Network’s marketing communications efforts. With 25 years experience in agricultural business marketing and communications, she has expertise in the following areas:

  • Market research – specifically in strategic interpretation of relevant communication issues;
  • Pragmatic understanding and articulation of agricultural production systems;  
  • Public relations and media management;
  • Strategic marketing communications;
  • Scientific information interpretation for specific audiences; and 
  • Message formulation, positioning and placement.

Kristina Rose

Kristina joined Context in 2012 and over her time with the company has participated in and led the development of high-impact projects which have helped agricultural leaders assess and implement action plans to advance their business objectives and maximize profitability. Subject areas of focus include crop nutrition, biologicals, soil and plant health, crop protection, seeds, and macro and micro market trends. She has led projects across service categories, including:

  • Market intelligence and insights
  • Strategic planning
  • Opportunity assessment
  • Financial valuation
  • Competitive evaluation
  • Future outlook and scenario planning
  • Go-to-market strategies

Steve Smith

Steve has over eight years of leadership and business experience in agricultural life science businesses. His business background includes negotiation and negotiation strategy, regulatory strategy, IP strategy and new opportunity analysis mainly in the large corporate setting.  Steve has led numerous high profile and sensitive projects, most of which were in a cross-functional team setting. Steve’s focus and previous experience includes:

  • Trait and product licensing
  • Negotiation strategies
  • Business and strategy planning
  • Regulatory strategy for seeds, traits and ag chemistry products
  • New opportunity analysis
  • Director, Licensing Counsel Pioneer Hi-Bred, Int’l
  • Licensing and Litigation Attorney, McKee Voorhees & Sease
  • Patent Litigation Attorney, Weil Gotshal & Manges

William Thomas

William was born and raised in small town Iowa in a farming community. This background has helped him in his employment with Context working in an ongoing internship as a Business Analyst. When not working, he is studying his passion, Entrepreneurship, at the University of Brigham Young in their Marriot School of Business. He plans to graduate in 2019 and begin work fulltime for Context.

Jennifer Turek

Jenn’s specialty is raising the bar on communications – taking the expansive knowledge of companies and its consultants and transforming their visuals so they are able to present a top notch/premier presentation to their clients. Specific areas of expertise includes over 20 years as an art director in corporate design. Her work encompasses projects such as:

  • concept development
  • brand identity
  • custom logos
  • brochures
  • trade show displays
  • unique and custom PowerPoint presentations
  • custom packaging
  • meeting collateral items
  • front-end website / application design
  • wearable design

Tyler Uden

Tyler has a diverse background in commercial and specialty agriculture that provides solid perspective when consulting and partnering with clients throughout the global value chain. Before joining Context Tyler worked in the grain industry, through commodity trading and elevator management roles. Tyler is known for bringing a pragmatic approach to problem solving and a personal touch to clients needs. Tyler has been with the firm since 2015 and supports projects in:

  • Strategic planning and resource prioritization
  • Market intelligence and insights
  • Go-to-market and distribution approaches
  • Acquisition and divestiture opportunities
  • Ag technology value capture assessments
  • Organizational design and structure
  • Commodity supply and demand systems

Craig Williams

Craig brings 25 years of hands on experience in the Midwest corn and soybean seed industry to The Context Network.  He has worked in various capacities with most major US seed players and is highly knowledgeable in many aspects of the business operations, environment and people involved in the industry.  His expertise spans the following areas:

  • M&A due diligence
  • Budgeting
  • Supply management
  • Sales and sales forecasting
  • Market research
  • Production planning
  • Warehouse management, inventory control and quality control
  • Contract drafting, negotiation, maintenance and relationship management
  • IT Systems – design, implementation and management

Calvin Young

Calvin provides business, market and financial analysis support to client projects across the ag value chain as an Analyst at Context. Project areas to date include inputs, animal ag, agtechand investments. His background is based in strategic management and finance concentrations with focus areas including financial forecasting, data analysis, competitive strategy and risk management. His work at Context has included:

—Project management
—Financial modeling
—Data compilation and analysis
—Market research
—Competitive profiling and market analysis